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CREATIVE WORKS
Bayer CropScience
The agricultural sector of Bayer is one of the leadings brands in products and services for crops protection and productivity.
Their kind of business demanded a knowledge of a very specific segment of the industry and of their target and way of living. Intense research and reading about biology and environment were essentials for a consistent work with the brand in their communications, from advertising to events, to point of sale material and training support for their sales teams.
IMPORTANT: this video was an apresentation for the client, and it's here only as a sample of my script work. The brand doesn't support it or authorize the use of this.
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