CREATIVE WORKS

Caterpillar | Ocearch

 

 

Sponsored by Caterpillar, Ocearch is a non-profit organization that researches the great white shark and other large ocean predators, in a preventive and educative work.

When the ship of the expedition came to Recife in 2014, Caterpillar wanted to divulge it´s work and relation with the brand. So, to get people´s attention, we’ve made the campaign mixing both, literally.

 

Results: an interesting campaign that could relate a brand known only in construction sites with an environment issue.