CREATIVE WORKS

Nextel | Project 5

 

One of the corporative challenges of Nextel was to transmit to its workers their five annual business objectives - a very technical information, normally passed through an e-learning tool of 40 minutes.

 

 

This time, they asked for something different, that could really engage their target with. So we’ve created an ARG (alternate reality game) for Nextel employees, the Project 5. To divulge this, we created a character, the secret agent called Albertine, who appeared in videos calling the employees of Nextel for a secret mission within the building.

 

 

The work force should follow her instructions and tips to search for codes that would be the passwords for the content of the project - The Top Goals Nextel - within the internal website. For this, they should cooperate with other areas as well.

 

 

Result:The first of the Top Goals mission had a solving prediction of 2 days. But was solutioned in just one hour. Everyone talked about it and was eager to participate in the game. A boring subject became a hot topic, engaging all Nextel employees.