CREATIVE WORKS

Caterpillar | Giant SandCastle

 

 

The Caterpillar brand presented us a challenge: stay at the heart and minds of the common people, those out of the building industry, as a synonym of quality, precision and power.

We raised to that bait with a fun idea: create the biggest sandcastle of all times with Caterpillar machines, in Rio de Janeiro. It seemed unlikely and complicated.

But Caterpillar is built for it.

Results: a Guiness Book World Record achievement. Billions in spontaneous midia covering and PR. Public knowledge of the brand as a strong one.